Alongside and in close partnership with INVIDEO - International exhibiton of video art and cinema beyond also saw the inception of the Friends of Invideo Cultural Centre, set up with the aim of developing the INVIDEO structure so as to offer an increased range of services to its ever more numerous audience (now some 7,000 visitors annually).

The project promoted by the Friends of Invideo Cultural Centre, celebrating its inauguration, was a themed competition for film and video at national level, aiming to enhance the profile and visibility of Italian audiovisual productions.

The theme selected for the third edition is "Io e il tempo"
(Time and the ego).

Depersonalising of the self and the trend towards the uniformity of codified lifestyles stand out as typical of the era in which we live. The media put out a distorted image of our lives and daily routine. We do not recognise ourselves in the formats which they insist on day by day. We feel our "ego" is different, infinitely more varied. The videos entered for the Competition attempt to give an interior view, showing us the "ego" that risks becoming lost in anonymity. By focusing on their own vision of the story narrated, the videomakers take the responsibility of putting their own selves at stake. Moreover, the fact that most of the works involved are largely self-financed attests to their total engagement in the process.